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Objection #13: How Do You Measure ROI?
Flash back to yesterday’s objection, “How will you measure that it is working” should have been labeled, ‘How do you measure if it is being used and adopted.” This is what I had in mind knowing that...
View ArticleROI: Measuring Social Media / Learning
Last week I had a meeting with a client of mine who asked me if I knew how to do ROI on social media/learning. My answer was, yes, but there isn’t a magic bullet. For example, there isn’t a formula...
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“Twitter Didn’t Work For Us!” Well, that’s because…
What is your ROT? You know, your Return on Tweets? According to a survey, 4 out of 5 marketers could not make a connection from Twitter to higher revenue. Why is that? There are two main reasons: 1)...
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